In the UK, the law requires several pieces of information to be accurately communicated to your potential customers. There is more detail here.
Lots of customers avoid certain ingredients for all sorts of reasons. These reasons include religious beliefs, allergies, lifestyle choices. The list is endless. For me, the most serious are misdirection or omissions which can be life threatening.
How do you know if your labelling is deadly?
What can go wrong?
- This can include poor or missing allergen information. There are numerous cases where allergic reactions have proved fatal, because the consumer was given poor or incorrect information.
- There may be poor preparation instructions where a customer believes that a product is safe to consume directly from the pack, without or with little further cooking. In the worst scenario, this can lead to fatal food poisoning.
- Incorrect Use by dates may allow consumers to consume food which is no longer safe.
(Read my article on the differences between BB and UB dates, if you are confused) Any of these examples may lead to your labelling proving deadly.